Tuft & Loop: Craftsmanship and Care in Every Step
Tuft & Loop is a family run flooring business dedicated to high quality products, expert installation, and exceptional customer service. Their focus on craftsmanship and transparency ensures every project receives the attention it deserves, from start to finish. Located in Tunbridge Wells, Tuft & Loop brings skill, care, and a personal touch to each flooring solution they provide.
Designing a Logo That Reflects Craftsmanship and Precision
For Tuft & Loop’s logo, I wanted to reflect the artistry of the flooring process itself. The logo integrates carpet pins framing either side of the design, symbolising precision and technique, essential to the brand’s meticulous approach to installation. The ampersand is beautifully embellished with twisted yarn, directly nodding to the company’s name and the craft behind their work. The result is a logo that feels both refined and deeply connected to the skill and care at the heart of Tuft & Loop’s service. This design aligns with their commitment to creating flooring solutions that are not only functional but artistic and tailored to every client’s needs.
