Noodoll: Playful Design for Everyday Life
Noodoll is a contemporary lifestyle brand that brings fun, colour and creativity to the everyday, inspired by the imagination of children. Best known for its lovable Rice monsters, Noodoll’s universe of quirky characters appears across plush toys, stationery and accessories. With a strong focus on quality and charm, the brand celebrates playfulness and personality in everything it creates, appealing to both kids and design conscious adults around the world.
Designing for a World of Whimsy and Character
As an in house designer at Noodoll, I created a wide range of visual content that spanned packaging, digital platforms and in store experiences. My work included everything from animations and website assets to vinyl decals, book layouts and product packaging. Whether developing character driven designs or refining the brand’s visual language, I helped bring Noodoll’s distinctive world to life in a way that felt fresh, joyful and cohesive. Each project was an opportunity to translate the brand’s personality into engaging visuals that delighted customers across every touchpoint.
